Behind the Blooms
Friday, June 26, 2009

Summer is here, the weather is HOT, and school is out. Holy Communion Church, located across the street from the shop, is having day camps for the parishoners children. They called us on a busy day to see if the youngsters could have a "Field Trip" to Tiger Lily. Of coursed we said yes.

Now there are two things that ruin our production schedule: puppies and babies. Whenever either come to Tiger Lily, all production comes to a screeching halt as the staff oohs and ahhs over the cuteness. This continues until the puppy or child leaves the premises, whether it's 5 minutes or an hour. The field trip was no different.

We could see the kids through the window as they were coming over. They were waiting to cross the street with their teachers, all neat and cute and holding hands. In short, "They had us at 'helllo' ". Once inside, their faces really lit up when they saw the flowers. We were working on an underwater-themed arrangement, and they all huddled around General Manager Lauren Seaborn as she explained the design. They especially loved the gerberas and fish props. The young 'uns got to make a little budvase, and stand inside the walk-in cooler. We should have "let" them wash buckets! Of course, during their stay nothing got done design wise. Luckily it was only 30 minutes or so. It the long run it benefitted us because we got to see the effects of flowers on the kids and it really energized us. Fun stuff!

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Monday, May 11, 2009



One of my favorite aspects of what we do is where we do it. We're lucky to live in a town that has ancient plantations, beaches, historic churches, mansions, 5-star hotels and more. Between daily flower deliveries, wedding set-ups and event pick-ups we get to be in some pretty unique places.


Above is a photo of a wedding we recently did on a working shrimp boat. Designer Hayley Crislip set it up. It wasn't an extensive wedding flower-wise, but it sure was cool. The ship was moored at the famous Shem Creek in Mt Pleasant. While we were setting up, all kind of boats were cruising past giving us shout-outs. From 80 foot+ (and multi-million dollar) sportfishing yachts to paddlers in kayaks, they were all enjoying the water on a beautiful Friday afternoon.


The bride knew the shrimping family, and they thought the idea of hosting the wedding on the shrimp boat was brilliant. In typical lowcountry hospitality fashion, the shrimpers painted the entire boat just for the occassion! In fact the entire vessel was spotless and shrimp odor free. For outsiders, hosting a shrimp boat wedding may seem strange, but down here it is the ultimate local luxury. Call it "old school", "keeping it real", "on the down low" or whatever you want, you have to be real lucky to have the opportunity.


Other different places I've been: under a haunted oak tree on a plantation at midnight, behind the altar at just about every famous church in Charleston, wading in the surf under a full moon looking for a chuppa frame (lost it to the tide), several roof tops, cemeteries, restaurant kitchens, and crematoriums. Last month I was in the Injured Sea Turtle Rehab Center at the SC Aquarium...that was awesome.
After I took these photos, I stopped at the shrimp shack, bought two pounds large-"heads off", and grilled them up for my famous shrimp tacos family feast. Lowcountry Living indeed.

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Bride's Magazine gave us a national "shout out" for a bouquet inspired by a wedding we did last fall for a wedding at The Sanctuary. Click on the pic for a closer look. It's in the current issue (May/June 2009), where they featured "Inspired by Sea Shells" as a theme. Our bride wanted an all sea shell bouquet, which we were happy to design. I featured it in an earlier blog ( I think if you type "Sea Shell" in this blog's search box it pops right up). She loved it and somehow the photo got on the internet.

Bride's Magazine found it, and called us to see if we could re-create it and ship it to them. We were real busy, but when Bride's calls, you don't refuse. Each shell is hand selected, cleaned, glued to a heavy gauge wire, then arranged. The mechanics aren't difficult, just time consuming. Each shell takes about 5 minutes, and there were over 150 shells in the bouquet so you can figure out the design time. Also, you'd be surprised how few shells make the quality cut. We went through at least a thousand shells to find these. Some were too small, cracked, too big, or just too plain.

So we were working on it, when Bride's call back to say they needed it a week earlier due to a change in the shooting schedule. We put three folks on it and finished it that afternoon. At the last minute we added a seashell arm bouquet I had been kicking around in mind. It was made of larger shells presented in a palmetto tree frond husk. I loved it but I was the only one in the shop who did. Oh well. We shipped it to Manhattan overnight Fed Ex, and waited. There was no guarantee they were even going to use it, so all we could do was hope they liked it.

About a week later, Bride's called and said it was perfect, but they needed more Spanish Moss overnighted to them. I guess it got kicked around a little in shipping and a couple small gaps developed. We grabbed a couple handfuls of moss, stuffed it into a legal size envelope and shipped it. It cost $49 to ship $2 worth of moss! That was a bummer. I mean we could have called a florist in Manhattan and had it delivered for much less. Live and learn.

We didn't know it made the magazine until we started getting emails from folks around the country wanting more info on it. Three brides wanted us to make and ship it them, but we recommended they use a local florist due to the shipping damage that might occur. Funny, those bride's weren't near the coast at all. I really liked the seashell boutonniere in the photo next to our pic. We create those too, but Rosenow Floral got it just right.

So that was a fun experience. Last week while waiting at the grocery check-out line I picked up a copy of the magazine, flipped it to page 154 and felt like a big shot. Until my kids starting arguing over a pack of gum. Then I just felt like a regular guy again.











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Man, good things keep happening to Tiger Lily! A couple weeks ago we were voted Charleston's Best Florist for the 10th consecutive years. We were notified yesterday that we were chosen as the knots! Best of Weddings 2009. What a great honor. We won it in 2007, then were told we won it again in 2008 but never received the official email. There may have been confusion, or a glitch in our email. We were too busy to follow up on it. It was great to be recognized again this year.


As the knot! said in the notification "What sets this award apart from others is that it is not your colleagues (or even the knot!) bestowing this award on your business. The recognition comes from real brides who were thrilled with the level of service brought to their wedding day." That's what I'm talking about!


Also, last week Bride Magazine featured our work in their current issue. It was a photo of our bouquet made of entirely of seashells. We designed it for a bride last fall, a photo of it got out on the internet and it was traced back to us. They asked us to re-create it and send it to them. We did and the rest is history. I'll make a seperate blog entry about that recognition once I get the photo scanned.


So 2009 is looking better already. We have a lot of awesome weddings planned in the next few months and that's exciting. What is that saying "Love springs hope eternal" or something like that? That's certainly appropriate for our times. Inspite of what we hear about our future on cable news channels, that human quality of hope or love or faith or humor or whatever you want to call it maybe just the thing that gets America through it current challenges. Rock on!

Thursday, April 2, 2009



Clara's been busy teaching Floral Design Classes by request for special groups. Lately she presented for the Seabrook Island Garden Club and Wine Savvy Women. Both groups had a blast, as Clara wowed 'em with early spring arrangements. The classes are a way for us to show our stuff, meet new people, and feel like a rock star.


Here's a little irony for you. Before we started Tiger Lily, Clara took a floral design class at our local technical college. No credits or anything, just an evening "fun" class taught by a local florist. She had never made a single arrangement before then, and didn't even know the names of the flowers. She enjoyed the lessons, and took a picture of her very first arrangement. She was so proud of it she put the photo on our home refrigerator for all to see. Alas, the instructor wasn't too impressed and told Clara to "stick to her day job." He shouldn't have said that. It was kind of like when Michael Jordan was cut from his high school basketball team. There was going to be a reckoning.


So 14 years later, Clara now owns the largest florist in South Carolina, voted the City's Best for a decade and won Charleston's Business of the Year award. She's been in Southern Living, televison, radio and all that. She also teaches the class that started her on the floral path. So there.


Actually, Clara and our staff teach 4 classes throughout the week for Trident Technical College. The classes are Floral Design I, Floral Design II, Wedding Design and Sympathy Designs. All are sold out every session, and people always call trying to sneak in. Several florists send their designers to the class for training. We also hold the special classes for various organizations.


Honestly, we get as much out of the classes as the students. After a long day of designing and processing flowers, consultations and ringing phones, we're often exhausted. We may have just finished processing 500 roses, making 40 centerpieces and and a bunch of large event focal arrangements. We're wiped out. At 6pm the students roll in all stoked about flowers they see, it reminds us what a great job we have. We know it's the highlight of their day, and we feed off of that and get re-energized too. All good stuff.


Once in a while our staff will come across the photo of Clara's first arrangement. The design is way out of date and there were some serious flaws with it. It would never leave the shop now. We'll smirk and poke fun out of it to her. She's still proud of it though, and we're proud of her.

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Charleston is a very giving town, even during this economic meltdown. Recently The Sanctuary Resort on Kiawah Island created it's innagural "Gourmet & Grapes" fundraiser. It benefitted the Medical University of South Carolina's Hollings Cancer Center. The MUSC Hollings Cancer Center was recently recognized as one of the best in the country. The Sanctuary has also been recognized as one of the best resorts in the country. It was a great partnership and we were proud to be part of it.



As the florist and event decor specialist for the Sanctuary, we do a lot of work with Adventures in Charleston, their destination management company. Hope Sweeney of Adventures in Charleston and our own Gayla Harvey brainstormed with The Sanctuary's Director of Catering Pam Russell on the look of the event.

They decided we needed a very large, contemporary design element for the center of the room. Something colorful, bold and well, LARGE. In fact, the goal was to completely cover the giant chandelier and take emphasis away from the lighting truss being installed for the event. Gayla and I kicked around different options, and eventually sketched out a square, tiered "lamp shade". We thought about making it entirely of Hawaiian orchid garlands...until we crunched the numbers and realized it would cost over $10,000 just for the flowers. Instead we decided to use a shimmering fabric in shades of dark red, the event's colors. Including the frame, fabrics and labor, it totalled just over $1,000. We also donated all of the flowers and other design elements for the three day event.



The photos you see take you from the brainstorming sketch we made in the office, to installation and finally during the actual event. I just thought it was a unique opportunity to see the entire process. Click on the photos to see larger images.



We attended the event, and it was a great success. It raised over $100,000 for the MUSC Cancer Center...great for the first year! It's always tough to start a fundraiser from nothing, and all the folks at The Sanctuary worked real hard on the event. I'm sure it will grow every year. Kudos to The Sanctuary, MUSC Hollings Cancer Center, and especially the fine folks who attended the event and graciously donated their time and money. With all the negative stuff we see on in the news, it's inspiring to see these folks stepping up. Ultimately it will be that type of energy that will be the "bail-out" from the economic troubles we are in. I left the event Saturday night understanding the solution to our troubles. It will not be the government, the banks, nor the money. It will be individuals, stepping up and leading the way.

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Wednesday, March 11, 2009

Ten years in a row! That's right, we have been selected "Best Florist in Charleston" for the last TEN consecutive years. At the awards party someone asked me "C'mon, do you still get excited about winning it every year?" I told him this story:


When Clara and I started Tiger Lily, we had no floral experience. Clara was a personal banker, opening accounts and helping folks with general questions. I was a catering director for Marriott Hotels, in charge of banquet sales and operations. Clara worked for a short stint at a local florist, about 6 weeks. I was part of thousands of events and meetings over my 12 year Marriott career, but not really into the flower part of it. We wanted to try our own business and felt we could teach ourselves the floral business. We bought Tiger Lily just before it went out of business. We figured if we could just follow the "rules" of the floral industry we would be just fine. Afterall, the floral industry has been around for hundreds of years, surely there was a formula.


After two years of following the rules of the industry, we were about out of business. Frustrated, broke and desperate, Clara and I had what we now call our "Kitchen Table Meeting". With the kids (1 and 2 years old at the time) sleeping upstairs, we talked about our future. Should we bag the business and go back to corporate America? Do we keep it and radically change the way operate it? Do we continue to drive it in the ground? (sound ridiculous but a lot of small business folks do just that)


We decided to keep it, but throw out the "rule book" and do it our way. Succeed or fail, it would be our way. There were a lot of things we didn't agree with in the floral industry, and we would have always regretted letting go of Tiger Lily without following our instincts. So we tapped into my retirement fund, put another $35,000 in to Tiger Lily, and started all over again.


The first things we did would have been considered crimes against nature to other florists. We cancelled our Yellow Pages ad. We fired our wire services. We threw out all of our plastic novelty vases, balloons, stuffed animals and toys. We stopped carrying carnations and mumms. We stopped using the oldest flowers in the cooler first to "get rid of them" and began throwing out any flowers that weren't absolutely awesome. We told customers "no" when they wanted something that we weren't going to be proud of, like sending a dozen dead roses to an ex-girlfriend. We only had one goal: Be the Best Florist in Charleston.


Once our new stuff starting hitting the streets, the response was almost immediate. Hotels began calling. Caterers, wedding planners, even the famous Charleston South of Broad crowd began ordering from us. It was like we were satisfying a long thirst for our customers. We started getting resumes, a lot of resumes, from designers wanting to work for Tiger Lily. Good things were happening.


Six months later, I got the call from Charleston City Paper....We had won the award. It wasn't even on the radar for me. The awards were announced in March and it was only January. Man, what a feeling! Someone, a lot of people, noticed and appreciated our efforts! It was just the vote of confidence we needed at the time to follow our path of trying to Be The Best.

Ten years later, that vote of confidence is more important than ever. Yeah, I sweat out the results of the reader's poll every year. Rue the day we don't win it. Our staff will not want to be around if that happens, it won't be pretty. But by working hard every day, and focusing on each and every order, maybe that day will never come. I know I wake up every day thinking "we have to be really good today".

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